Websites end to end
Strategy, wireframes, design, Webflow build, SEO setup and handover. No Figma file and no separate designer needed: you bring the idea, I handle the rest.
Intro
A website can look great and still fail to bring in leads, or maybe you don't have one yet and want it done right the first time. Either way, that's the problem I fix.
I'm Mustafa, a certified Webflow developer. Six-plus years building websites for SaaS companies, startups and agencies, with 100+ projects shipped for clients across the US, UK, EU and UAE.
I work on three types of projects: websites built from scratch, Figma-to-Webflow handoffs, and AI Search Optimization. Around those I handle custom HTML, CSS and JavaScript, Webflow CMS, Zapier and Make automations, Memberstack, redesigns and performance work.
Certified Webflow Pro, working remotely. Currently building for B2B Rocket in the US, from Pakistan.
6+Years building
100+Projects shipped
5Certifications
Work
B2B Rocket: opens in a new tab
Marketing site for a US AI sales-automation SaaS: product and segment pages, CMS for the blog and case studies, and a multi-step demo request flow.
Explore Yellowstone: opens in a new tab
Editorial travel site for the Yellowstone region: CMS-driven guides and stories, trip-planning navigation and a full rebrand from Plan Yellowstone.
Bioverse: opens in a new tab
Telehealth storefront built around condition-led browsing: treatment categories, product pages and a path that runs straight into a consult.
DANG: opens in a new tab
Brand site for a Los Angeles culture platform: typographic hero, mixed media and motion, built to read as art direction rather than a template.
Pioneer Golf: opens in a new tab
Custom golf-trip operator running since 1971: destination pages, quote and itinerary request flows, and review-led social proof throughout.
Crypto Canvas: opens in a new tab
Live crypto market dashboard made for the big screen: real-time tickers, heatmaps and coin cards in a dark, high-contrast layout.
What I build
Figma to Webflow
You already have the design. I turn it into a clean, pixel-perfect, CMS-ready Webflow site that holds up at every breakpoint.
SEO + AEO
Schema markup, semantic structure and content shaped to surface in Google AI Overviews and ChatGPT, not just traditional search results.
CMS, migration & memberships
Scalable Webflow CMS collections, migrations from WordPress or Shopify, and Memberstack flows for gated content and member areas.
Zapier & Make
Forms, funnels and CRMs wired together so nothing gets copied by hand after a lead comes in.
Past Webflow's limits
Custom HTML, CSS and JavaScript, plus redesigns, bug fixes and performance work on builds that need rescuing.
Experience
Webflow Developer & Bug Fixer
B2B Rocket · Freelance · United States · Remote
Nov 2023 - Present
Sole Webflow developer for B2B Rocket, a US-based AI sales-automation SaaS under Black Pearl Group. I own the marketing site end to end: Figma handoff through CMS, SEO and releases.
- Built and maintain 30+ pages across the product suite: Lead Search, Intent Data, CRM, Unified Inbox and Email Warm-Up, plus six segment pages for startup, mid-market, enterprise and agency audiences.
- Delivered a full site redesign, rebuilding page templates alongside the legacy versions so marketing could switch over with no downtime and no broken links.
- Structured the Webflow CMS for the blog, newsroom and case studies with category-based collections, so the marketing team publishes without developer support.
- Implemented AI Search Optimisation (AEO) with schema markup, semantic page structure and an “Ask AI” module that makes site content citable by ChatGPT, Claude, Perplexity and Gemini.
- Built the multi-step demo request flow with field validation and qualification logic, wired into Calendly and the CRM.
- Configured first-party analytics on a custom GTM subdomain to preserve attribution despite ad blockers.
- Run responsive and cross-browser QA before each release, catching layout and performance issues before launch.
WebflowSaaSAEOCMSGTM
UX/UI Designer & Webflow Developer
INOVATIV · Freelance · Dublin, Ireland · Remote
Apr 2023 - Nov 2023
Designed and built sales funnels for clients of an Ireland-based agency, taking projects from Figma wireframes and prototypes through to responsive Webflow builds.
- Designed full funnel experiences in Figma: wireframes, UI kits and clickable prototypes before development.
- Mapped the funnel from ad to landing page, form, thank-you page and upsell, then reworked page hierarchy around one clear CTA.
- Built responsive Webflow pages from Figma using the Client-First framework, keeping ongoing content updates easy for the client team.
- Ran design QA across mobile, tablet and desktop breakpoints, catching layout issues and testing design variations before launch.
- Prepared development handoffs with spacing, typography scales, component states and interaction details, cutting back-and-forth during the build.
FigmaWebflowClient-FirstFunnels
Web Developer — WordPress, Shopify & Funnels
IPRS Consultants · Freelance · Rawalpindi, Punjab · Remote
Oct 2021 - Jan 2023
Built and optimised client sites and sales funnels: landing page rebuilds through CMS, SEO, integrations and ongoing maintenance.
- Rebuilt 8 landing pages in Webflow, cutting load time from 16s to 5s.
- Built a CMS structure for blogs and case studies so the marketing team could publish without developer support.
- Fixed 8+ responsive and layout issues across breakpoints, improving mobile UX and reducing bounce rate.
- Implemented on-page SEO and schema markup, increasing organic impressions.
- Connected website forms to the CRM through Zapier, automating lead management.
WordPressShopifyJavaScriptZapierSEO
Webflow Developer, UX/UI & Conversion Design
Brixq · Full-time · Karachi, Sindh · Remote
May 2019 - Sep 2021
First in-house web designer and developer at Brixq, owning projects from initial design through to launch.
- Designed and built 13 websites from Figma to Webflow, responsive across mobile, tablet and desktop.
- Delivered multi-page sites and sales funnels, including builds spanning 40+ pages.
- Set up CMS structures at handoff so client teams could manage content without a developer.
This is where I built my Webflow foundation. Since then I’ve shipped sites for clients across the US, Canada, Australia and the Gulf.
WebflowFigmaFunnelsCMS
Certifications
Webflow CMS Certification
Webflow · Issued Jan 2025
Webflow 101 Certification
Webflow · Issued Jan 2025
Webflow Layout Level 2 Certification
Webflow · Issued Jan 2025
Webflow Layout Level 1 Certification
Webflow · Issued Jan 2025
Webflow Developer
WLNC · Issued Nov 2022
Education
Post-Graduate, Computer Science
National University of Modern Languages (NUML) · Sep 2019 - Aug 2021
Software development, data science and cybersecurity foundations: the groundwork behind the custom-code side of what I build.
Software developmentData scienceCybersecurityDatabasesAlgorithmsOOP
Got a design that needs building?
Send the file and the deadline. I'll tell you what it takes to ship it, and whether Webflow is the right place for it.